The marketing division of DCSF (the Department for Children Schools and Families) regularly runs campaigns to support the department's key business objectives. Campaigns are typically delivered at a local level through the support of local authorities and other partner organisations. As part of the delivery of campaigns the department commissions websites to disseminate information to these partners.

There were a number of issues with this approach that the department wished to address. First of all, the style of communication for each website varied dramatically. Cost was incurred for the development of each website. Finally, the process to update these websites was inefficient and convoluted.

Greenhouse was asked to devise and implement a platform to enable the marketing division to publish campaign websites themselves. The websites needed to follow department brand but also needed space for their own identity. They needed to be able to publish varying types of content from collections of documents through to YouTube videos.

"Through identifying and listening to our stakeholders, greenhouse delivered a platform that gives clear benefits and value to those within the department and outside." David Chenell, DCSF