Case Studieshttp://www.greenhouse-design.co.uk/case_studies_blog/$case_studies/2009-11-02T18:30:00Zhttp://www.webjam.com/enDelivering online campaigns quickly and consistentlyhttp://www.greenhouse-design.co.uk/case_studies_blog/$case_studies/2009/11/02/delivering_online_campaigns_quickly_and_consistentlyhttp://www.greenhouse-design.co.uk/case_studies_blog/$case_studies/2009/11/02/delivering_online_campaigns_quickly_and_consistently#Comments2009-11-02T18:30:00Zgovernment, "public sector", dcsf, "content management"http://www.greenhouse-design.co.uk/case_studies_blog/$case_studies/2009/11/02/delivering_online_campaigns_quickly_and_consistentlyThe marketing division of DCSF (the Department for Children Schools and Families) regularly runs campaigns to support the department's key business objectives. Campaigns are typically delivered at a local level through the support of local authorities and other partner organisations. As part of the delivery of campaigns the department commissions websites to disseminate information to these partners.

There were a number of issues with this approach that the department wished to address. First of all, the style of communication for each website varied dramatically. Cost was incurred for the development of each website. Finally, the process to update these websites was inefficient and convoluted.

Greenhouse was asked to devise and implement a platform to enable the marketing division to publish campaign websites themselves. The websites needed to follow department brand but also needed space for their own identity. They needed to be able to publish varying types of content from collections of documents through to YouTube videos.

"Through identifying and listening to our stakeholders, greenhouse delivered a platform that gives clear benefits and value to those within the department and outside." David Chenell, DCSF

The resulting application has helped the department deliver campaign material consistently and quickly and has provided significant cost and administrative savings. Within six months of its launch, five campaign websites have gone live with many more to come!

Example websites

Services

  • Strategic consultancy
  • Content management

]]>Building public awareness and revenue for a leading wildlife conservation charityhttp://www.greenhouse-design.co.uk/case_studies_blog/$case_studies/2009/11/02/building_public_awareness_and_revenue_for_a_leading_wildlife_conservation_charityhttp://www.greenhouse-design.co.uk/case_studies_blog/$case_studies/2009/11/02/building_public_awareness_and_revenue_for_a_leading_wildlife_conservation_charity#Comments2009-11-02T18:18:00Zblogs, charity, e-commerce, "big cats", "wildlife heritage foundation", "online channel"http://www.greenhouse-design.co.uk/case_studies_blog/$case_studies/2009/11/02/building_public_awareness_and_revenue_for_a_leading_wildlife_conservation_charityThe Wildlife Heritage Foundation (WHF) works hard to protect big cats from extinction. Its remit also covers raising awareness of critically endangered cat species and helping to fund conservation projects around the world. WHF had identified the potential of using an online channel to augment its activities but only had a single page website containing contact details.

“The substantial revenue generated online and the additional public exposure have really benefited the work of the our charity, allowing us to do more to save big cats.” - Mark Edgerley WHF

Over a period of two years Greenhouse has worked closely with WHF to develop its online channel. Donations and sponsorship mechanisms were delivered early on and between them have attracted over £120,000 of revenue in just two years.

To attract visitors and search engines we developed content publishing tools that in combination with the fantastic editorial efforts of Mark Edgerley and his team have led to a content-rich and fun website. Where else do tigers blog about their aromatherapy?

Wildlife Heritage Foundation website

]]>Improving peoples' experience of government onlinehttp://www.greenhouse-design.co.uk/case_studies_blog/$case_studies/2009/11/02/improving_peoples_experience_of_government_onlinehttp://www.greenhouse-design.co.uk/case_studies_blog/$case_studies/2009/11/02/improving_peoples_experience_of_government_online#Comments2009-11-02T17:30:00Zhtml, usability, government, directgov, consultancy, "public sector", accessibility, "css development"http://www.greenhouse-design.co.uk/case_studies_blog/$case_studies/2009/11/02/improving_peoples_experience_of_government_onlineDirectgov is the central government website for the public to access government information and services online. Directgov develops its services in conjunction with central and local government. They include renewing your car tax, finding schools in your area and looking for jobs.

The challenge for Directgov was to coordinate the large number of stakeholder organisations and third party agencies developing services for its website. To do this they developed a set of visual brand guidelines for online services and required a specialist agency to implement those guidelines online.

A visitor to a Directgov service should know what to expect, where to look and have confidence in the service.

Over a period of two years Greenhouse produced a number of HTML and CSS templates as a code base for third parties to develop Directgov services. The templates have successfully been deployed across a wide range of services providing substantial cost and efficiency benefits internally.

Services

  • Consultancy
  • Accessibility/usabilty
  • HTML/CSS

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